Win your personal freeride adventure with BMW: exclusive heli flights, freeride days with K2 pro athletes, ski days with guaranteed powder, info about avalanche safety, or an exciting quest! This season, BMW and K2 give you the chance to make your freeride dream come true. Very soon, this website will provide you with further information about how you can win a unique adventure.

Powder Ride Contest winner Domi T.: A once in a lifetime trip to Iceland.

The journey to Iceland was a minor adventure for the BMW Powder Ride overall winner Domi T. and his companion. The route to the Viking heli-skiing Lodge was surrounded by a landscape of unique and fascinating beauty.

The real highlight for the Powder Ride winner was heli-skiing / heli-boarding. Fresh snowfall from the day before provided perfect powder conditions. Duly infected of the anticipation of heli-boarding, the helicopter pilot willingly turned the flight to the backcountry into a roller coaster experience. The winner and his companion had a high level of riding skills, which allowed the Viking Guide to select a more demanding terrain. They even had the chance to name a Freeride Line, which has never been ridden before. The kind of experience that you would never forget.

A further highlight was the BMW X1 scenic drive through the remarkable Icelandic scenery. The BMW X1 perfectly fits for Iceland's roads, perfect for allowing the driver to enjoy the breath taking beauty of the natural splendours on display. Contest winner Domi was also able to enjoy his passion for photography including ice snorkelling in crystal clear waters – resulting in some splendid images. At the end, Domi´s friend Gabriel, has exactly hit the point: “What an amazing trip!


Trailer Shades of Winter.

On friday 7th of October 2016 at BMW Welt Munich the world will finally get to see where all of the hearts’ blood of the Shades of Winter crew has been running into for the last 2 years. The film BETWEEN follows Sandra and her team both on and off the mountains and documents them overcoming challenges, adapting to difficult circumstances as well as compelling journeys and thrilling destinations. This film isn’t just about the epic moments on snow or in the water, but also about the desire and struggles it takes to get there both physically and mentally.  

Profile – Characters on Skis 2.0.

The first part was already named Film of the Year in the “AM” category at the iF3 International Freeski Film Festival 2015: now Michael Bernshausen’s “Profile – Characters on skis” moves into the second stage. Once again he follows BMW athletes Felix Wiemers and Roman Rohrmoser through the winter - along with many other freeriders. The focus constantly returns to the various individual characters as they draw their lines down solitary slopes, make deep powder turns and engage in top-class free-style action. In this way, authentic insights into the lives of freeride professionals are combined with high-altitude adrenaline in a spectacular outdoor setting.  

Making of: BMW Mountains shoot 2016.

Freeride fans can look forward to new, exciting visual material for the upcoming winter season! In spring 2016 the BMW Mountains crew was out about on the Kaunertal Glacier and in Lech Zürs, Arlberg. Photographer Hansi Heckmaier and the agency hirschfänger had BMW athletes Sandra Lahnsteiner, Felix Wiemers and Roman Rohrmoser in their sights. The BMW X1 and Wucher Helicopter transported the freeride professionals reliably to some exciting spots, while K2 and Peak Performance supplied the perfect equipment. In view of all this outstanding teamwork, the huge fun factor comes as no surprise! The Making Of shows the best scenes.